Affordable Beauty: Drugstore Skincare and Makeup Brands To Look Out For This Season

Affordable Beauty: Drugstore Skincare and Makeup Brands To Look Out For This Season

These latest skincare and makeup drops from your neighbourhood drugstore are as effective as they are affordable!


If you love shopping for drugstore makeup and skincare products, join the party! We recently got a sneak peek into the latest drops at our favourite drugstores in Singapore, and found so much newness to explore. 

From K Beauty trends and hair perfume to skin-saving ampoules, retinol, and more, the trends this season point to cleaner formulations, sensitive skincare and a whole lot of TLC. Want to know more? Read on to find out what to get excited about for your next haul at the mall! 

Eau Thermale Avène for Sensitive Skin

Eau Thermale Avène was founded in 1990 as a specialist brand for sensitive skin and has since become the foremost leader in sensitive skincare. With the increasing prevalence of sensitive skin and its adverse effects on people worldwide, Eau Thermale Avène has developed a complete range to treat and care for sensitive, intolerant and allergic skin.

Ever popular, the Avene Thermal Spring Water Spray, works by soothing and calming irritated and sensitive skin. Dermatologically tested with proven efficacy and recommended by dermatologists worldwide, it reduces skin sensitivity by 30% after just five minutes!

The Avene Tolerance Control Soothing Skin Recovery Cream is specially formulated with Avene Thermal Spring Water and D-Sensinose, (a patented postbiotic active ingredient) for sensitive and allergic skin. It helps calm the skin in 30 seconds and restores the skin barrier in just 48 hours.

La Cabine Flash Effect

Say hello to La Cabine! For the first time in Singapore, Spanish cosmeceuticals brand La Cabine brings with it plenty of innovation and research of the latest ingredients for skincare. Based on its expertise in facial treatment, La Cabine’s products are highly concentrated and effective - perfect for the savvy, on-the-go consumer.

La Cabine Flash Effect is a box of highly effective ampoules containing Red Algae that helps to erase all the signs of stress and fatigue from your skin. It also protects and prevents your skin from the appearance of the signs of ageing. The dual action efficacy instantly makes skin firmer, more luminous, and supple.  

You’ll find that La Cabine carries a range of different types of highly concentrated ampoules. These are made of pure hyaluronic acid and ceramides that work at different skin levels aside from just moisturising and repairing the skin barrier. Just one application gives results that last over 6 hours! 

Available exclusively at Guardian stores islandwide.

Bring Green Tea Tree Cica Soothing Toner

Bring Green is a Korean skincare brand that embraces naturalism. Every ingredient used is extracted directly from nature and is suitable for different skin types. Whether it's oily or dry skin, Bring Green strives to achieve the best results by adding healthy ingredients to boost skin vitality and strengthen the skin barrier.

The Bring Green Tea Tree Cica Soothing Toner is the number one bestseller in Olive Young’s online and offline stores amongst all categories. Containing 50% of highly concentrated tea tree from the famous Jeju island of Korea and cica (excellent for soothing and acne-prone skin),  it removes excess oil and exfoliates the skin. It also contains a mild acidic formula that helps balance the skin’s pH level. You’ll also notice an improvement in whiteheads and blackheads!


Pro-X by Olay Dermatological Intensive Wrinkle Fading Essence

As one of the most popular skincare brands all around the world, beauty stalwart Olay needs no introduction. On a mission to deliver the best in skincare, year after year, the brand has now launched a new Olay Pro-X line, that is designed with the Global Derm Alliance, a group of world-renowned dermatologists, combining more than 20 years of research experience, to deliver the “next generation” of clinically-tested technologies.

The Pro-X by Olay Dermatological Intensive Wrinkle Fading Essence effectively fades wrinkles in 28 Days, reduces 5 stubborn lines and wrinkles by targeting the root causes. You’ll notice an improvement in skin texture resulting in smoother, younger-looking skin. Mild and gentle, it causes less irritation in comparison to other Retinol-based products. It is still strong enough to make that difference! This innovative formula contains the highest concentration level of the Retinoid Complex, consisting of Retinyl Propionate (0.3%), Niacinamide and Carob Seed Extract.

Available at Guardian stores islandwide.


CNP Laboratory Hyaluronic DermaTension Serum

CNP Laboratory started out as a renowned dermatology clinic in Seoul, South Korea. Today, the brand has grown into one of the world’s top-selling cosmeceutical companies, with many award-winning and dermatologically approved skincare products made for each step of your routine.

Their newest addition to Singapore, the CNP Laboratory Hyaluronic DermaTension Serum, is a professional, highly concentrated intensive firming solution. It contains six types of concentrated hyaluronic acids and two types of collagen and Adenosine. Apart from improving the skin’s elasticity these also help with firmness, wrinkles and provide deep hydration to the complexion.

L’Oreal Paris HA Plumping Day Cream

As the world’s largest cosmetics company, L’Oreal has a wide range of products in the hair colour, skincare, sun protection, makeup, perfume, and hair care industries. They are also the first to pick up on major, trend-setting ingredients that are likely to change our skin for the better! Take Hyaluronic Acid for example. Hyaluronic Acid (HA) is a major component driving skin hydration and starts to deplete as early as 20 years old – fine lines and rough texture starts to become noticeable.

The LOreal Paris Hyaluronic Acid (HA) Plumping Day Cream is a preventive anti-ageing moisturiser or face cream that hydrates and plumps skin for youthful radiant skin. Formulated with LOreal Paris patented hyaluronic acid technology, the micro-hyaluron in the L’Oreal Paris Hyaluronic Acid Plumping Day Cream is 50x* smaller than normal hyaluron, penetrating deeper for long-lasting hydration.

Results include immediate smoothness and hydration after just one use. Skin expression lines are less obvious and your complexion will look plumper, and younger, day after day! Best for dry, combination skin that is showing the early signs of ageing.

JUL7ME Perfume Essence

A renowned fragrance company with decades of perfumery expertise, JUL7ME sell a variety of perfumed hair care and body care to create a memorable summer day - all year long. The brand infuses natural ingredients into refreshingly scented products that help you feel instantly better.

Carrying 7 kinds of perfume scents, these hair essence cum hair perfumes are like a light lotion that gives your hair elasticity and gloss. Containing different kinds of extracts and oils for each scent type they are the true definition of fragrance-led hair care. Just apply to your hair after towel drying and allow it to be evenly absorbed into slightly damp hair.

Makeheal Eyecrown Aqua Keeper and Glow Prism Cushion

Makeheal is a brand of cosmetics combining scientific expertise and artistic sensibilities to create transformative makeup products that equip young women with the confidence to pursue their dreams. 

The Eyecrown Hardcarry Aqua Keeper is a powerful, water-resistant mascara that can retain these properties even when dipped in water! Waterproof-coated pigment protects against water, sweat, and moisture at all angles. It also contains a brush to help with combing out your lashes before use. Another headliner, the Makeheal 3 in 1 coloured Glow Prism Cushion comes with a design containing Pink, Ivory and Beige pigments. This pre-mixed formula allows for it to match your skin tone naturally. It also acts as a moisturizer, so you hydrate as you cover-up.

Available at Guardian stores islandwide.

Garnier Sakura White Water Glow Serum Mask

Instantly brighter and glowing skin in 15 minutes - we want some of that! A new innovation from Garnier Skin labs - each mask contains 1 bottle of concentrated serum*, infused with Sakura harvested by hand and 5X Hyaluron** that intensely hydrate for instantly smooth and glowing skin.

This is also Garnier’s first-ever translucent mask from Japan with 10X absorption power and adheres to your face perfectly just like its second skin.

After 15 mins: Skin so hydrated, it instantly glows After 1 week: Skin is soft, plump and vitalized with a healthy glow.

Prefer an anti-acne mask instead? Try the Garnier Bright Complete Clear Up Serum Mask! It comes infused with 3 concentrates of Salicylic Acid, Niacinamide, and brightening Vitamin C. The anti-acne mask from Garnier helps to fight acne and spots and is specifically designed for Asian contours.

Moremo Liquid Hair Treatment Miracle 10

Want a sleeky, shine to your hair? Try Moremo! Moremo is a Korean skincare and haircare brand highly renowned for its high-quality natural ingredients and envy-inducing results. 

The Moremo Water Treatment Miracle 10, is a liquid hair treatment formulated with three types of keratin and 17 amino acids that restore hydration in damaged hair. The formula contains protein that instantly adds shine and softness to dull, dry locks, leaving you with a silky, voluminous head of hair after each use.

And unlike most deep conditioners where you have to leave it on for five to 10 minutes, it only takes 10 seconds of massaging this liquid hair treatment product into your hair for it to work its magic! It's also free of harsh additives such as parabens, benzophenone, mineral oil, and benzyl alcohol.

LITS Moist Lotion (Relaxing & Refreshing)

LITS is a Japanese skincare brand committed to developing, producing and marketing the finest products combining functional ingredients and new technologies. Want to try the number 1 moisturizing lotion in Japan that provides up to 24 hrs of long-lasting hydration? 

Provides 24-hours, long-lasting moisturisation with a relaxing and refreshing scent, the LITS Moist Lotion increases the skin's moisture level to 400% after just one hour and 200% after 24 hours. Delivering intense moisture and nourishment to the deepest layer of the skin, it leaves your skin ultra-hydrated, smooth, firm skin and with tightened pores. 

Available at Guardian stores islandwide.


Botaneco Garden Trio Oil Shampoo Smooth & Silky

Botaneco Garden is a brand of wholesome beauty products inspired by nature’s best. Made from an innovative and sophisticated blend of botanical ingredients, their hair and body care products give women access to gentle beauty with eco-certified oils.

The Botaneco Garden Trio Oil Shampoo, Smooth & Silky 500ml, is formulated with botanical ingredients and enhanced with a combination of three 100% eco-certified organic oils: Babassu oil from Latin America, Baobab oil from Africa, and Chufa oil from France. Don’t be surprised if this one tames your coarse and frizzy hair leaving it soft and supple. Combined with two additional moisturisers for 5X moisturiser benefits, it also contains Omega 3, 6 and 9 to promote healthy hair and skin. Bonus points for being free from harmful ingredients such as parabens, artificial colourants, and silicone!

Herbal Essences

Herbal Essences is born from nature and made with natural ingredients. Herbal Essences believes in using real ingredients from plants, like aloe you can squeeze, touch and feel. Found in nature and certified by the Royal Botanic Gardens, Kew, these real botanical ingredients enliven their formulas with fragrances that can whisk you away to a place you’ve always wanted to be!

The brand is dedicated to creating quality shampoos and conditioners, from enchanting smells to real botanicals. Take the Herbal Essences Coconut & Aloe Hair Oil Blend for example. Partnered with Royal Botanic Gardens, Kew, a world-leading authority on plants, the formula smooths and hydrates dry hair. While the oil makes hair shine, its ingredients will leave you with hair that is softer, smoother and deeply moisturised.


Jergens Body Butter

Jergens started as a simple soap product in 1882 and has grown into a full range of innovative daily moisturisers, creams, soaps and a facial moisturising cream. Their moisturisers are uniquely created to make a beautiful difference to your skin – one that you can actually see, feel and experience!

The new Jergens Body Butter collection is infused with essential oils to refresh and recharge with every use. They deeply nourish and soften your skin with Jergens’ ultra-hydratingTriple Butter Blend formula, which features a powerful combination of Shea, Coconut, and Mango butters. Uniquely enriched with alluring essential oils they offer mood-enhancing benefits that make for the perfect indulgence for both your body and mind. Dermatologist-tested, non-sticky and absorbs quickly into the skin, these dreamy body butters are available in Lavender, Sweet Citrus and our favourite, Rose!

Available at Guardian stores islandwide.



BTS fans, this one's for you! Teazen is a leading and award-winning Korea Tea brand with a diverse selection of tea focused on advocating health and wellness among customers. It is also the brand known to have started the wave of 'Kombucha' in Korea and internationally.

Recently spotted as the drink of choice for one of BTS’s members, the popularity of TeaZen’s Kombucha is now sky high! You too can get your hands on these convenient stick packs, that are by the way just 15 calories per sachet! 

Halal-certified and with no alcohol, this low-calorie kombucha tea powder contains 12 kinds of probiotics and prebiotics for a healthy intestine. Kombucha Tea is particularly good for the heart, boosts the immune system, controls cholesterol, boosts energy, promotes a healthier liver, and manages diabetes. At under $10 per pack of 10, you can choose from Lemon, Citron and Berry flavours, or go on, have them all!

Available at Guardian stores islandwide.




Despite global travel bans, consumers can travel the world 'virtually' to explore beauty treats and 'meet' global beauty experts through their favourite drugstore Guardian. Singapore’s leading chain  has introduced more than 20 new beauty brands this month, adding on to its pre-existing strong portfolio of more than 200 beauty brands, with 50 exclusive ranges in stores and online. To find out more about the ongoing promotions at Guardian, view the e-catalogue here.

Natasha Tulsi

20 Aug 2021, 01:00 PM

Wordsmith and marketer by day, Natasha is your go-to girl on all things beauty, travel and family. This mommy to two loves her cheese, a fab read and crooning to Ping Fong (don't we all?). Natasha also heads Communications at Expatgiving and helps volunteers find their dream non-profit role! Reach her at email or via her Instagram @sonattymama