The Hottest Makeup Brands and Products to Try Right Now!

If you’ve been holding back on your makeup purchases, it's time to change that. This summer we’ve seen an amazing range of new makeup launches including some of the most coveted brands in the world. Whether it's makeup for that no-makeup look, or cheek shades that spell ‘Summer Goddess’, you’ll find the latest trends and ingredients to look gorgeous, day or night.  

Keep reading to find the hottest makeup brands to buy this season and products that are worthy of every dollar you spend!

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Chantecaille Flower Power Collection 

Chantecaille has set a luxurious standard in the world of botanical skincare and cosmetics and their obsession with flowers and all things nature continues to grow! We absolutely adore the new Chantecaille Flower Power Collection that seeks to bring pure joy - especially after the year we’ve all had! 

Starting with the Flower Power Perfect Blur Finishing Powder compacts, these exuberantly fresh, colourful, and bright cases are a delight to hold in your hand. An ultra-fine instant blur powder that smoothes and perfects the complexion in a collectable, limited edition compact. The weightless finishing formula helps skin appear softly filtered and flawless. Beautiful on your face and in your bag!

Next on the range is the Chantecaille Flower Power Cheek Shade Blush, a luminous powder-balm formula that brushes on a natural-looking rosy flush to the cheeks. A soft rose with a hint of delicate sheen, this lightweight blush gently blurs imperfections and adds luminosity with its innovative pearl formula. This blush combines the thin, deeply nourishing film of dry oil with a powder blush for an even, smooth, naturally beautiful creamy colour.

The Lip Chic - Capucine from the Flower Power Collection is a warm, sunny coral coloured hybrid of gloss and lipstick. The formula offers great colour payoff - shiny and comfortable to wear. This lightweight lipstick has the rich, meltingly soft texture and coverage of a lipstick with the high shine and subtle plumping effects of a gloss. It also comes packaged in our favourite Chantecaille magnetic case, this time in a limited edition vivacious dazzling orange colour!

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Nudestix

Nudestix’s all-new Brow Boost & Set Gel XL, Vegan Splash-proof Mascara and Lash Lengthening Mascara ensure to keep your brow game strong and your lashes flirty while you keep your face mask on! Vegan, and gluten-free, these products provide the ultimate guilt-free makeup routine.

Achieve groomed and healthy-looking brows with the Nudestix Brow Boost & Set Gel – a long-lasting, medium hold clear gel that locks in and sets brows in place throughout the day. Not only that but it is also made with 5% Peptide Complex, which strengthens eyebrows and increases hair density. It has also been clinically proven to increase hair density and thickness by 59% in just 4 weeks! So, whether you’re after a feathered or natural brow look, the Brow Boost & Set Gel, available in a universal tint, will be a handy one to carry! 

The Nudestix Vegan Splash-proof Mascara is waterproof AND sweatproof so your lashes can stay fluffy and clump-free all day long - even at the gym! This high-performance mascara is enriched with Argan Oil, Mango Seed Oil, Rice Bran Wax and Bamboo Extract and multivitamins that moisturise, strengthen and protect your lashes.

Need some extra length for your lashes? Try the Nudestix Lash Lengthening Mascara that doubles up as a treatment mascara too, with its 4% Tri-Peptide Booster Complex. The mascara also comes in a rich creamy texture, which is best for lash extensions and even falsies. With one coat, it stays budge-free, clump-free and helps users achieve the full, feathery lashes look all day!

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Covermark

We can count the number of times we have worn makeup since the pandemic outbreak, and more people are moving to the ‘makeup but no makeup’ look. Hesitant to apply heavy-duty foundation? As lifestyle changes, the demand for base makeup is also becoming more diverse. Covermark Skinbright Cream CC and Moisture Gel were introduced to add a “put –together” look on the skin and to beautify even without foundation.

Covermark is an American born beauty brand that has incorporated Japanese technology into its skincare and makeup products, was established in 1928. As the leading foundation and skincare brand in Japan, it has over 370 global stores in Japan and a global presence.

Covermark’s Skinbright Cream CC makes skin adjustments and creates brightness without dullness using colour theory.  It contains an oil protection formula that forms a veil to repel the sebum and its clear skin reproduction layer is a combination of red, white and blue pearls that helps to enhance translucency and reproduces the ideal colour and texture. It also provides protection of SPF 50+ PA against the sun!

The Covermark Moisture Coat Gel on the other hand is a ‘face powder’ gel that has adopted an original coating technology called “Water Film” to seal in the foundation and create a non-sticky, lustrous finish. It also contains ceramides which is an additional moisture boost for your skin and can be used to overpower foundation as a perfect finish that makes your skin glow.

COVERMARK products are available for purchase at Takashimaya,1F Beauty Hall, Isetan Scotts, Level 1 and BHG Bugis, Level 1

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Anastasia Beverly Hills

Anastasia Beverly Hills is the go-to brand for the best brows in town but with their new collection you’ll have access to glam eyes, a radiant complexion AND the eyebrows to die for! The Anastasia Beverly Hills Soft Glam Eye Shadow Palette is a day to night palette that comes with fourteen shades of buildable colours. The 14 full-pigment and easy-to-blend shades glide on (with the double-ended brush) to deliver ultra-matte and shimmer finishes. Whether you want to create a soft glam look or wear a mix of their chrome and metallic shades for a night out, the colours are fully pigmented and easy to blend.

The Anastasia Beverly Hills Highlighter Pressed Powder is an all-skin tone flattering highlighter that gives a smooth complexion along with a lit from within radiance that’s unbeatable. The highlighter delivers a multi-dimensional wet effect shine, with the high reflectivity of a liquid and the weightlessness of a powder! This Iced Out shade is universal and delivers buildable intensity, amplifying beautiful skin and taking you from subtle luminosity to a full, icy strobing effect.

Finally,  Anastasia Beverly Hills’ Dipbrow Gel is a highly pigmented, waterproof brow gel featuring a smudge-proof, long-lasting formula for creating fuller-looking, defined brows. This brow gel comes with a full-coverage formula which means you get flexible, long-lasting wear at all times. Simply brush through the brow and cover any greys. 

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Sunnies Face at BEAUBIT

BEAUBIT, a content-first, e-commerce platform that uncovers the best of Asian beauty has recently launched makeup brand Sunnies Face! Based in Singapore, BEAUBIT is Southeast Asia’s largest and fastest-growing beauty platform with a focus on bringing outstanding beauty brands within the reach of consumers across the region.

Joining its e-commerce platform, joining the ranks of various cult beauty brands like Tamburins, Dr. Barbara Sturm and Grown Alchemist, Sunnies Face is a cult Asian beauty brand that has expanded its range to several makeup products. 

Founded in 2018 by Martine Ho, Georgina Wilson, Jess Wilson, Bea Soriano-Dee and Eric Dee, Sunnies Face launched the product that catapulted the brand to fame: Fluffmatte.  This non-drying matte lipstick formulated with silk-structure technology now comes in fifteen shades. The cult Asian beauty brand has since expanded to include other makeup products: Airblush, a soft-focus sheer cheek tint, and their latest launch, Eyecrayon, a creamy matte do-it-all eyeshadow stick.

Fluffmatte retails for S$15.99, while other beauty bestsellers like the Lip Dip and Airblush retail for S$15.99 and S$19.99 respectively. The brand’s latest launch, Eyecrayon, will retail for S$15.99.

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Fenty Beauty

We’ve been fans of Fenty Beauty and Skincare since their various launches but there’s a new baby on the block that everyone ought to own!

The Fenty Bright Fix Eye Brightener is an under eye brightener that easily hydrates, brightens, and blurs. It will seem like you got the best sleep of your life with just one glide. With just a drop, it delivers a fast, natural, no-makeup makeup effect with sheer to buildable coverage. What’s more, just like Fenty’s other products, it comes in several shades(16 in this case!) and is crease, humidity and sweat resistant.

The texture is lightweight and smoothly melts right into your skin, leaving you with a flawless finish. Bright Fix is also clinically proven to instantly smooth and reduce the appearance of dark under-eye circles. 

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Bite Beauty

Award-winning, cult-favourite clean makeup brand BITE Beauty delivers clean beauty that performs. Fueled by skin-loving superfoods, BITE makeup and lip care harness the power of ingredients that are rich in antioxidants, vitamins, minerals, fatty acids, and more—to deliver vivid colour, sensorial textures!  What’s more, all of BITE Beauty formulas are clean, vegan, cruelty-free and gluten-free. Pick their Daycation Whipped Blush that offers a vacation-like glow right at your fingertips! BITE’s first cream blush and the latest addition to its family, the Daycation Whipped Blush is a clean, vegan, long-wearing, and multi-use creamy blush available in 4 easy-to-apply shades that blend seamlessly into skin for a luminous glow. Daycation gives a healthy, radiant flush to cheeks, and can also be applied to the eyelids for an easy one product look. Daycation Whipped Blush is non-comedogenic and lightweight for a natural, non-cakey look that lasts all day.

Want a vegan mascara that’s tested to withstand Singapore’s humidity? Bite’s Upswing Mascara is smudge and flake-resistant and lasts all day – perfect for all hot, humid weather!

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rom&nd and LINE FRIENDS on Shoppee

If you like LINE FRIENDS, you will adore this edition with cult brand rom&nd! Rom&nd is the brainchild of Korean celebrity makeup artist and Youtube phenomenon Saerom Min, also known as Gaeko. In this collaboration with LINE FRIENDS, the collection carries the best of rom&nd top-selling products with the cutest LINE FRIENDS characters!

In this rom&nd | LINE FRIENDS Edition, you get 4 items; the Juicy Lasting Tint in full and mini sizes and the Better Than Eyes in full and mini sizes too. The best part is that all of these are in new and never seen before colours. 

We are fans of the rom&nd Juicy Lasting Tint, which provides a glossy finish while hydrating. This super-tinted formula leaves a stain on the lips even after the gloss is gone. Lightweight, long-lasting and with a fruity fragrance, you’ll find the gloss fills in all your lip’s lines and creases.

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Rosé All Day on BEAUBIT

If you are after a halal beauty and cosmetic brand, the Indonesian company Rosé All Day is now available on BEAUBIT, the curator of Asian beauty. 

Founded by three women, Rosé All Day is an Indonesian beauty brand that creates beauty products that are the perfect essentials for an everyday "no-makeup" makeup look. Formulated without parabens, cruelty-free and Halal-certified, the brand’s products keep the focus on enhancing one’s natural beauty without concealing it. 

The line includes both makeup and skincare products, with star products like the Lip Gloss Pill, a non-sticky, subtle lip gloss infused with Vitamin E, sun protection and ester oil. Other beauty essentials include The Realest Lightweight Compact Powder, the Eye Cheek You Pot blush and the Aloe-Ha Aloe Vera Gel moisturizer. Try the Instant Rosé Face Kit: Moonlight Dreamer and Sun Slayer, their new complexion-enhancing palette that is creamy and silky smooth, delivers high-performance and a natural finish that looks good in every light and angle.