Meet Oribe Gold Lust: A Haircare Collection That Sells One Product Every 23 Seconds
You might have seen Oribe at your favourite hair salon. Loved by hair stylists worldwide, Oribe has carved a name for itself in salon-quality hair products. The brand was founded by legendary hairstylists Oribe Canales and Daniel Kaner and is known for its innovative and iconic hair products.
What can you expect? A luxurious line of hair care that truly works! Skincare-grade shampoos, hair masques that are as conditioning as your favourite moisturiser, and hair styling products that keep your hair looking gorgeous from the get-go.
All this while maintaining formulations that are gluten-free, cruelty-free, colour and keratin treatment safe and made without parabens and sodium chloride.
Oribe Gold Lust Collection
Reverse the effects of time and hairstyling using Oribe's highly acclaimed Gold Lust collection. Renowned as the hair's fountain of youth, this collection is meticulously crafted to revive hair, reinstating it to its utmost shine and vitality. The secret lies in the harmonious blend of age-old reparative oils and extracts, seamlessly integrated with cutting-edge technology, working synergistically to renew and fortify every single strand from its core to its end.
With one Gold Lust product sold approximately every 23 seconds, the collection, recognised by multiple awards, has maintained its unrivalled status for nearly a decade. Garnering over 2,500 five-star reviews, it is effective, high-quality and delivers just what your hair doctor ordered. Bounce, vitality and shine!
Gold Lust Shampoo and Conditioner
Unveil the secret to achieving youthful, lustrous, and timeless hair with the Oribe Gold Lust Shampoo. This revitalising shampoo harmonises the scalp while enhancing the inherent resilience of each strand of hair. It combines centuries-old healing oils and extracts—cypress and argan—with Oribe’s revolutionary Bio-Restorative Complex that balances the scalp, repairs damage, and restores youthfulness.
Complementing the shampoo, the intensely moisturising conditioner works to renew and invigorate, imparting a sleek finish to every hair shaft, effectively reversing the effects of ageing and styling. The Gold Lust Conditioner moisturises and restores hair to a youthful state without weighing it down. It also reverses damage by sealing in moisture to strengthen while protecting against future damage or split ends.
In a consumer study led by Oribe, 91% of those using Gold Lust Shampoo and Conditioner found an improvement in the appearance of their hair, while 82% felt damaged ends were more reinforced and sealed.
Gold Lust Transformative Masque
Offering a contemporary remedy for hair subjected to excessive stress, the Gold Lust Transformative Masque is a robust solution that you’ll fall in love with. Enriched with nourishing ingredients such as white tea leaves, jasmine, carrageenan, shea butter, and blackcurrant extracts, this masque diligently reinforces and revitalises each hair follicle, promoting a state of vibrant well-being.
Kien Hoang, Oribe's Principal Artist of Global Design, recommends using the masque during scorching summer when the hair experiences heightened dryness. It is also an ideal treatment to mend and deeply moisturise the hair after a chemical-treatment at the salon.
Gold Lust Nourishing Hair Oil
Not a fan of hair oil? This award-winning product may change your mind! Backed by clinical evidence, the airy elixir offers an extended 72-hour shield against frizz. Its sumptuous formula not only provides deep conditioning but also reinforces and imparts smoothness, all the while furnishing heat protection. Infused with a rich blend of jasmine, edelweiss flower, lychee, sandalwood, cassis, bergamot and argan extracts, each protective drop penetrates the hair to deeply condition, strengthen and smooth – imparting intense nourishment and incredible shine without feeling sticky. Works wonders on dry, damaged and colour-treated hair!
Gold Lust Dry Shampoo
Extend that blowout and prevent further damage with the Gold Lust Dry Shampoo. You only need a quick mist and tousle for that clean, weightless feeling! Its translucent starch blend instantly absorbs dirt and oil so you can stay looking “just washed”. Fragrance-retention technology means the signature scent stays with you all day.
Say hello to hair that is soft, smooth and oh-so-touchable!
The Gold Lust collection is available on Oribe.com and at Oribe salons and retailers in Singapore.
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Natasha Tulsi - Vanilla Luxury Magazine Editorial Director
Wordsmith and marketer by day, Natasha is your go-to girl on all things beauty, travel and family. This mommy to two loves her cheese, a fab read and crooning to Ping Fong (don't we all?). Natasha also heads Communications at Expatgiving and helps volunteers find their dream non-profit role! Reach her at email or via her Instagram @sonattymama
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