Best Kids and Baby Skincare in Singapore

Have you been looking for the best kids' and baby skincare products in Singapore? While organic skincare and clean beauty products can be used across all age groups in the family, most parents prefer to use dermatologically tested products with gentle ingredients. These are made specifically for babies and children to cater to their soft, sensitive, or eczema-prone skin.

By picking the right baby skincare products, you also help protect and nourish your child’s delicate skin, keeping it healthy and soft. Look no further as we’ve rounded up the best baby skincare brands in Singapore that do just the job - and more! 

From skincare that is safe to use on babies and older kids, to moisturisers, cleansers, and haircare, this list of our top picks is one to save.

Best Kids and Baby Skincare for Dry, Sensitive or Eczema-Prone Skin - Our Top Picks

QV Baby - Our Top Recommendation for Sensitive or Eczema-prone skin

If your baby has sensitive or eczema-prone skin, it is essential to look for products with ingredients that are dermatologically tested and gentle to protect their delicate skin condition. QV Baby is Australia’s No. 1 selling baby skincare brand in pharmacy* and is recommended by paediatricians and dermatologists for cleansing and moisturising dry, sensitive, or eczema-prone skin. 

Consisting of hydrating cleansers, moisturisers, bath oil and nappy creams, QV Baby range is suitable even for newborns because it contains the most gentle ingredients that are dermatologically tested. The reason QV Baby is gentle and suitable for sensitive skin is that it is fragrance-free, pH balanced, and free from colour, and other irritants. 

The hypoallergenic QV Baby range is designed to soothe and help support the way your skin naturally repairs itself. Featuring Niacinamide(Vitamin B3), the formulation helps in skin repair and to ease inflammation. As for moisturising, the QV Baby cream range provides up to 24 hours of hydration!

Did you know that most normal baby cleansers on the market contain soap? Soap is harsh on your baby’s skin because it strips away the baby's natural sebum. QV Baby is soap-free, so it does not strip away the baby’s natural oils and helps to maintain the skin’s natural protective properties.

A true stand-out product from the QV Baby range is the QV Baby Bath Oil.  This is the only product in the market that is a water-dispersible oil formulated with added Tocopherol (Vitamin E) to help cleanse and moisturise the skin of newborns while they bathe in a bathtub. This bath oil is extra hydrating and comes in a rinse-free formula that cleanses without having to rinse the baby afterwards. 

The QV adult range is the #1 brand in Singapore hospitals** and is trusted and recommended by dermatologists themselves. 

Mummies love it too! In Singapore, 9 out of 10 local mums recommend QV Baby Moisturising Cream^ for their babies with sensitive skin. Dermatologically tested and suited to your baby’s sensitive skin, QV Baby makes a worthy addition to your child’s skincare routine.

Available at Watsons, Guardian, Unity Pharmacy and Lazada and Shopee.

*IQVIA, National Pharmacy Sell-out Sales, Baby Needs MAT July 2020

^Based on Try & Review Dec 2018, sample size of 83 moms issued on 14th Feb 2019

** IQVIA NSA for D02 Emollients & Protective Market, Hospital channel, MAT Mar 2020 - Sales Values

Little Étoile: Premium Skincare for Babies and Children

Meet Little Étoile®, a brand from Max Biocare, that is dedicated to nurturing and safeguarding the delicate skin of babies and children. With over 25 years of expertise in pharmaceutical and nutritional sciences, Max Biocare has developed Little Étoile’s award-winning skincare range to nurture from pre-conception through to the later stages of your little one’s life. 

Each product is crafted with gentle, naturally derived and proprietary ingredients, and undergoes dermatological testing by accredited experts to ensure safety and efficacy. 

Plus, every batch is thoroughly examined for microbial, heavy metal, and chemical contamination, ensuring that Little Étoile products remain free from harsh chemicals like parabens, phthalates, and formaldehyde. Little Étoile's products are also formulated and tested to ensure a specific pH balance, tailored to age-appropriate skin needs.

We love that the products such as the Head to Toe Wash are available in variants like Bubbly Wash 0+ Months, Wash for Delicate Skin 0+ Months, Wash for Delicate Skin 2+ Years, and Wash for Dry, Sensitive & Eczema-prone Skin 0+ Months variants to cater to your individual family needs. Other best-sellers include the Nourishing Lotion, and Skin Recovery Cream to maintain its natural barrier and hydration. SwimProtect 2-in-1 Shampoo & Body Wash is perfect for post-swim care, while Gentle Bottom Wash caters specifically to sensitive areas. 

From gentle cleansers and moisturising creams to protective balms, the Little Étoile Baby Care range ensures your little ones remain comfortable and cared for throughout the day.

Want more? Quote MAXBVNL20 to enjoy 20% off on all products of Little Étoile Baby Care range on Little Étoile Singapore Website and Shopee!

You can also find your favourite Little Étoile Baby Care products at the brand’s store on Lazada and Robinsons Singapore. 

ANESSA Mild Series for Gentle UV Protection for Kids and Sensitive Skin

ANESSA, known for its cutting-edge suncare technology, has launched its Mild Series, offering top-notch UV protection with the gentleness needed for even the most sensitive skin. From shielding your little one to caring for your whole family's delicate skin, ANESSA’s Perfect UV Sunscreen Mild Milk and Mineral UV Sunscreen Mild Gel deliver superior protection without the irritation.

The Mineral UV Sunscreen Mild Gel is ANESSA’s first non-chemical sunscreen, making it perfect for babies above six months old. With its innovative Smooth Protect Technology, this sunscreen shields skin from harmful UV rays from all angles while remaining incredibly gentle. On the other hand, the Perfect UV Sunscreen Mild Milk uses the advanced Smooth Protect Technology Air, combining skincare ingredients and UV protection agents to provide even, long-lasting coverage without weighing down the skin. Both formulas are rich in skincare goodness, with 50% of the ingredients coming from natural extracts like Peony, Sakura Leaf, and Ashitaba, offering hydration and nourishment while protecting against the sun.

Free from harmful additives like mineral oils, parabens, fragrances, colorants, and alcohol, these products are hypoallergenic and ideal for sensitive skin, providing comfort and lasting hydration throughout the day. Whether it’s a busy day at the beach or just everyday errands, the Mild Series offers up to 80 minutes of water resistance, so you can trust that your little one's skin is well cared for under the sun.

Available at ANESSA Official Stores on Lazada and Shopee, Watsons Online, selected Watsons, Welcia, FairPrice, Unity and Donki stores.

Evereden – Clean, Botanical-Based Skincare for Babies, Tots and Beyond

Looking for a skincare brand that will grow up with bub? Evereden answers the call with their trusted products made with your whole family in mind, formulated by dermatologists who are mums themselves. 

Start off by protecting baby's delicate skin barrier with the Nourishing Baby Face Cream which is loaded with superfood oils for hydration that lasts a whopping 72-hours. Regular use will soothe existing sensitivities and lock in moisture to strengthen baby's skin against future dryness and irritation. A bonus? This fast-absorbing moisturiser works for all ages and even doubles up as a make-up base.

For active kids aged 4 and up, a daily cleansing routine preps their awareness of skin health and self-care. Take the first step with Evereden's Kids Multi-Vitamin Face Wash, powered with active ingredients like amino acids, vitamin Bs and Omega oils to balance both deep cleansing and oil control.  Choose between three delicious scents: Cool Peach, Fresh Pomelo, and Melon Juice.

As kids with sensitive skin often get chapped, peeling lips as well, we recommend the Kids Tinted Lip Oil for a floral-infused treatment that is gentle yet deeply nourishing. Lightly-tinted with a summery hue, this vegan and non-toxic oil promises to soften lips for a glossy, healthy glow.

Available at ever-eden and sephora. sg 

Cloversoft - Gentle Baby Essentials and Detergent

In the world of baby essentials and skincare, wipes and detergents used for your little one’s clothing play a pivotal role in the well-being of their delicate skin - which is why Cloversoft is your solution for all eco-friendly and safe baby and kids essentials. Their Bamboo Baby Cloth Wipes offer a premium solution for delicate baby skin. Specially made from unbleached bamboo, these unscented and alcohol-free wipes prioritise the use of organic plant-based ingredients. Thicker and larger than regular wipes, they ensure a gentle and effective cleansing experience.

You can also protect your little ones during outdoor play with the Cloversoft Mosquito and Garden Insects Repellent Patch. Crafted with safe and all-natural ingredients, this patch provides up to 12 hours of protection from persistent mosquitoes and other garden insects, such as bees and flies. Deet-free and safe for young children and pregnant women, these patches come in convenient individually wrapped packs and ensure a worry-free outdoor experience for your family.

When it comes to caring for your child's clothes, Cloversoft's 4-in-1 Plant-Based Laundry Pods offer a luxurious and safe solution. Unlike conventional laundry detergents laden with harmful chemicals, these pods are made with 100% natural ingredients. 

The pods feature colour-protect softeners that are 99% antibacterial and anti-dustmite, simplifying your laundry routines. With a formulation free of harsh chemicals, these plant-based laundry pods are not only skin-friendly but also a safer choice for kids, making them an essential addition to your staples.

BZU BZU - Keeping Your Kids Cool and Fresh This Summer

With the tropical heat hitting Singapore this mid-year, having an ally in keeping your kids fresh and cool ensures they stay comfy and happy while at play. We love homegrown family care brand BZU BZU (read: "Bisou" in French for ‘loving kiss’) for its all natural, kid-friendly bathtime essentials. Top on our list is their Fresh Cooling Kids Shampoo that is perfect for keeping sebum build-up and itchy scalps at bay. This refreshing formula features Melissa balm mint, sage, and chamomile to cool and soothe the scalp, while prebiotic Bioecolia creates a protective layer for a healthier scalp!

For kids with long, frizzy, or fragile hair, BZU BZU's Silky Soft Kids Shampoo is a must-have. The shampoo is formulated with hydrolysed milk protein, Vitamin B5, and Vitamin E, to moisturise and nourish hair while making it easier to manage. The Silky Soft Kids Hair Treatment, designed for kids aged 4 to 12 years old, is packed coconut oil, shea butter, and Vitamin E, for strengthening hair roots and sealing split ends. 

In the shower, we recommend the brand’s Happy Kids Body Wash that is best for kids above three years old with sensitive skin. A blend of tropical fruit extracts like mango, papaya, and pineapple, along with added Vitamin C helps to naturally protect your little one’s skin with every use!

Available at Bzu Bzu online, and major supermarkets and pharmacies. 

A Tapir’s Tale - Natural Formulas and Gentle Skincare for Everyone 

A Tapir’s Tale Baby Skincare is a local award-winning paediatric skincare brand, thoughtfully curated to tackle common skin issues in our tropical climate and urban environment. Made in Japan, their products are powered by a combination of high-quality botanicals and proven skincare actives beneficial for new-borns and the entire family.

Infused with skin-beneficial damask rose essential oil, their natural formulas smell so good on the little ones and are a hit with mummies everywhere! 

Our favourites include the calming Moist Milk, a light milky lotion that is full of three essential Ceramides and Hyaluronic acids which help to build healthy skin barriers.

Baby Protect UV SPF 30, is a non-greasy and water-resistant mineral sunscreen that helps to protect skin from UVA and UVB rays. This versatile sunscreen contains Squalene and Vitamin E and also helps alleviate any dryness caused by the sun.

The gentle products by A Tapir’s Tale are suitable for all skin types, including atopic skin conditions. They can also be used on the face and body from newborns to adults - perfect for the whole family!

Available at www.tapirstale.com, Motherswork(Great World City and Tanglin Mall), Playhao at Forum, Singapore Mandai Zoo and Bird Paradise.

AweMed® Series - Gentle Skincare for Babies, Growing Kids and the Whole Family!

Say goodbye to eczema flare-ups and hello to calmer skin with the AweMed® Series! The brand embarked on years of research, studying every ingredient and reaching out to Singapore Dermatologists and Paediatricians to better understand what works for their patients.

AweMed® Series is the result of a combination of breakthrough technologies, designed to enhance skin repair and preserve skin integrity.

It is estimated that about one in five children and one in 10 adults in Singapore suffer from eczema at some point in their lives. Therefore, it is highly likely that someone in your family requires relief from the associated symptoms. The AweMed® Series is specially developed with Singapore Dermatologists and Paediatricians to be used across different age groups and are safe for even the most sensitive skin types. 

Looking for a moisturiser that addresses the three key symptoms of eczema - damaged skin, itchy inflammation and bacterial infection risk? Look no further than AweMed® Repair+ Daily Moisturiser! Its lightweight and fast-absorbing texture makes it ideal for Singapore's tropical climate.  

AweMed® Repair+ Moisturiser is free of steroids, ethanol, parabens and fragrances. This ensures their product is not only safe but also gentle, providing you and your little one with the best possible care for your skin!

Vanilla Luxury Exclusive! Get 10% off, no min purchase with promo code AWEMEDVL. Valid up to 30 June 2023.

The AweMed Repair+ Daily Moisturiser can be purchased online via the AweMed website, Shopee, Lazada and at selected hospitals and clinics in Singapore. Follow AweMed Series on Instagram or Facebook for video tips on how to deal with eczema.

Mushie Baby Skincare - Certified Organic and Allergy-Friendly 

Always wanted the same quality products for your kids but with fewer and better ingredients? Mushie Baby Skincare embodies the less is more philosophy with products ideal for everyday hydration and protection for your little one. 

If you are tired of the pesky bumps and rashes that are keeping your kid restless and uncomfortable, Mushie Baby Balm makes the perfect spot treatment. The balm is certified organic and allergy certified so you don’t have to worry about any potential skin reactions. 

Also, take a look at their fragrance-free range which is perfect for your newborn. Try the Baby Shampoo & Body Wash (Fragrance-Free) with its special formulation for parents seeking a gentle solution for their baby’s scalp and skincare needs. Lather the wash over your baby and notice extra soft, well-cared-for skin that is moisturised and hydrated.

Available at Mothercare.com.sg

Sanosan - Kids and Baby Skincare Made with Natural Milk Protein

Sick of seeing nasties in your baby’s skincare products? Not only are Sanosan’s products strictly free of these, but they support healthy baby skincare with their hero ingredient, natural milk protein. The milk protein acts like a soft shell protecting your baby’s skin against typical washing substances that can damage the protective film on their skin. Over time, your baby’s skin will retain its natural moisture levels and prevent it from dying out.

Celebrate the power of milk protein with Bath & Shampoo, the easy-to-use 2-in-1 product that makes caring for your baby’s skincare hassle-free. Its 93% natural origin product will gently clean not only your baby’s delicate skin but also their fine hair.

Your baby will also love the Care Cream, which features all the benefits of milk proteins and complements it with the skin-friendly nourishing properties of shea butter. Keep your baby’s skin moisturised for a full 24 hours!

Available at Sanosan.com.sg

A for Apothecary - Plant-Based Baby Skincare in Singapore

As parents, finding a trustworthy skincare brand for your children to stick to is difficult. However, at A for Apothecary, their mission is to create an honest, plant-based skincare brand that will provide for your baby’s skincare needs right from the beginning. The brand’s formulations revolve around utilising natural and organic ingredients to create the perfect solution to common baby skincare problems such as dry skin and eczema.

The brand’s best sellers include the Baby Balm with Active Oat Lipids & Calendula. This multipurpose balm is sure to calm and soothe your baby’s skin with its plethora of healthy skin ingredients. The combination of oat lipids and calendula work hand in hand to act as an anti-inflammatory product that will ease any skin sensitivity and boost moisturisation. 

Did you know that studies show increased skin-to-skin contact can improve a baby’s brain development? With that, consider the Baby Massage Oil. Formulated with only 2 ingredients, organic jojoba and oat lipid oil, the massage oil is free of any harmful ingredients while still providing the purest and most gentle care for your baby’s skincare needs. 

Available at Aforapothecary.com

Rivadouce Bébé - Delicate Skincare for Babies and Growing Kids

A French favourite since 1971, Rivadouce Bébé offers a range of products made in France and developed especially to meet all the needs of maternity wards. Their products are used in over 3000 daycare centres and almost 50% of maternity wards in France, so you can be rest assured that they are of the highest quality and perfect for your baby’s sensitive skin.

Committed to formulating only the best for your kids, Rivadouce Bébé products are developed with minimal ingredients, without any parabens or artificial colours. If your child is suffering from dry patches or atopic skin, Rivadouce Bébé Crème Lavante (Cleansing Cream) is worth a try. The cleansing cream is rich in fatty agents that give it its extra thick and creamy texture, protecting your baby’s skin from itching or drying out.

For a daily-use moisturiser for babies or growing kids try Rivadouce Bébé Crème Hydratante (Moisturising Cream). With active ingredients such as white lotus flower extract, the cream is sure to protect the most delicate areas of their skin, while keeping it hydrated all day long. 

Available on Shopee

Mustela - Avo-goodness in Baby Skincare

Ever heard of the skincare benefits that come with the superfood, Avocado? With over 70 years of history, Mustela prides itself in manufacturing clean and expert skincare products for babies. This is why their Avocado range has all the goodness of Avocado Perseose, a patented natural ingredient that protects the skin barrier, moisturises, and preserves cellular richness.

Try the best-selling Mustela Gentle Cleansing Gel for Hair & Body which is packed with the benefits of avocados and vitamin B5 making it ideal for light cleansing of your baby’s skin.

Thinking of taking your baby out for a playdate in the hot Singapore weather? Then don’t forget to carry SPF protection for your little one! The Mustela Very High Protection Sun Lotion is a must-have for any Mummy bag. Containing SPF50, the sun lotion works hard to protect your baby’s delicate skin against UVA and UVB rays and helps avoid any rashes or redness that come as a result of sun exposure.

Available at Mothercare.com.sg

Pigeon Baby Skincare - 90% Natural Origin Ingredients

Derived from nature, Pigeon Baby Skincare products are made with over 90% natural origin ingredients but with good reason. Did you know that fully natural products might not be the best option for caring for your baby’s skin? Pigeon ensures that their products are safe and effective to ensure maximum protection for your baby against harmful skin conditions. 

Looking for talc-free baby powder options in Singapore? The Natural Botanical Baby Silky Powder is enriched with natural plant oils and will keep every part of your baby’s skin feeling refreshed and comfortable. Best of all, it is talc-free and safe to use on your baby’s skin.

Parents will also love the Natural Botanical Baby 2 in-1 Head & Body Wash, not only is it fuss-free, you can use its gentle formulation for all parts of the body and scalp. 

Available at Pigeon.com.sg

California Baby - The Goodness of Calendula in Kids and Baby Skincare

California Baby products tend to contain key ingredients such as calendula, known to be the age-old remedy for soothing skin. 

For your baby to really experience the skincare benefits of the power ingredient calendula, opt for the California Baby Calendula Shampoo & Bodywash. This vegan wash cleanses mildly while still protecting the skin’s barrier with the help of additional plant-based ingredients like aloe vera. Perfect for children with chemical sensitivities and allergies!

Or pick up the fan-favourite California Baby Calendula Cream. This powerful cream is made with zero harsh ingredients, especially suitable for babies with dry, sensitive skin. The new and improved formula even includes a higher proportion of calendula extract, and as they say the more, the better!

Available at Guardian.com.sg

Offspring - Baby Essentials and Skin-Friendly Hand Wash

Offspring’s triumph as a brand stem from its dedication to being a wellness family brand, serving children of all ages in the families and even newborns. Their skincare range appeals to anyone looking for baby skincare essentials that are environmentally conscious, made entirely from natural ingredients and are safe for use.

Want a handwash specifically formulated for your children’s delicate hands? Try Offspring’s Plant-Based Hand Wash to prevent the spreading of germs without compromising on their skin health. Other abrasive soaps might strip away at your baby’s natural skin moisture but with Offspring’s hand wash, the mindful blend of avocado, evening primrose, lemon peel and lavender oils provides both cleansing and moisturisation in one single pump.

Also, consider the best-selling Soothing Nappy Balm. Formulated using purely natural oils and ingredients, it is designed to safeguard and sanitise sensitive areas of your baby's body. 

Get free delivery if you spend over $70 - Available at Offspringinc.sg

Bzu Bzu - Ultra Gentle Baby Skincare in Singapore

BZU is short for Bisou, meaning “a loving kiss” and was created to become a brand that mothers can love and trust. 

Bzu Bzu’s research found that not only do babies have delicate and sensitive skin, but that they are prone to drying out at rates much faster than the regular adult. Thus, with the BZU BZU Head to Toe Baby Wash, they developed a sulphate-free wash to allow for ultra-gentle treatment of your baby’s skin. The baby wash provides just the extra moisturising their skin needs, plus prevents from the damages of dry skin.

Sweat can actually be a factor for itchiness and rashes in babies, especially under the hot Singapore sun. To combat sweat from the hot Singapore sun, consider keeping the talc-free BZU BZU Cooling Baby Powder on hand at all times. Formulated with pure corn starch, this talcum-free cooling powder contains allantoin to effectively get rid of redness on your baby’s skin and soaks up any excess moisture. 

Available on Shopee and Lazada.

Suu Balm - Relief for Itchy Skin

A Singaporean cult favourite, the locally grown brand Suu Balm was founded by Dr. Tey Hong Liang at the National Skin Centre in Singapore. As a leading player in the baby skincare industry, its products cater to kids and offer relief to dry or itchy skin. 

Take, for example, the Suu Balm Kids Dual Soothing and Moisturising Head-to-Toe Wash. This versatile product is made with a gentle and soothing formulation that will cleanse the skin and leave it moisturised and supple. The moisturising wash is free of all harmful soaps, parabens and fragrances, leaving you certain that it will cater to kids of all ages and even newborns.

Enhance your baby’s skincare routine further with Suu Balm Kids Dual Rapid Itch Relieving and Restoring Ceramide Moisturiser that ensures maximum hydration. This powerful moisturiser is formulated with its key ingredient, menthol to efficiently soothe sensitive skin ridding your baby of any unnecessary discomfort. Containing active ingredients such as ceramides, it will ensure that your baby’s skin barrier stays healthy and moisturised.

Shop the rest of their baby skincare range at Suubalm.com

*This article contains some paid partnership content.