Louis Vuitton and Pharrell Williams Transform Avenue of Stars into Dazzling Runway

The premiere of Louis Vuitton's Men's Pre-Fall 2024 fashion show brilliantly illuminated the Avenue of Stars in Hong Kong on 30 November. This stellar event showcased the vibrant and stunning cultures and maritime history of the country, utilising the breathtaking backdrop of Victoria Harbour and Victoria Dockside.

Louis Vuitton's Men's Pre-Fall 2024 Fashion Show 

Guided by the creative vision of Louis Vuitton's men's director, Pharrell Williams, the iconic Avenue of Stars underwent a stunning transformation, morphing into a vibrant sandy beach with models confidently strutting down animated digital displays of waves.

This magnetic event attracted a diverse array of international stars and socialites, with notable attendees such as Louis Vuitton CEO Pietro Beccari, French actor Tahar Rahim, American rapper Pusha T, and prominent Asian celebrities including Chow Yun-fat, Aaron Kwok, and Louis Koo.

In the background, the Hong Kong SAR Government played the hero role, ensuring every detail, from approvals to the party vibes, was spot-on, resulting in the flawless execution of this epic event in just a few months. The Sports and Tourism Bureau and the Leisure and Cultural Services Department also played instrumental roles in staging the remarkable event.

Louis Vuitton Light Exhibition over Victoria Harbour

The spectacle wrapped up with a mesmerising light exhibition over Victoria Harbour, where choreographed drones formed the symbol "LVers," sending a message of positivity to both Hong Kong and the global audience.

The event was recorded live on Louis Vuitton's social media channels, amassed over 10 million views, and continues to be widely shared across various platforms.

The triumph of the occasion marks Hong Kong's resurgence on the international stage as a focal point for mega-cultural events, with the government setting its sights on drawing more such events in the upcoming year.

About Pharrell Williams

Aside from serving as Louis Vuitton's men's creative director, Pharrell Williams is widely recognised as a fashion favourite, renowned for being a visionary and one of the pioneers in gender-neutral clothing. He collaborated with Louis Vuitton not only recently but also in 2004 and 2008. In addition to his contributions to the fashion world, Pharrell is celebrated as a famous songwriter, rapper, and producer for various other renowned artists.