NEW Beauty Launches, Coming Exclusively at a Guardian Near You

From skincare essentials to body and haircare must-haves, Guardian Is the ultimate destination for all beauty needs. And this year, things are getting bigger and better at Guardian. With 12 new brand launches, and brands exclusive to Guardian, it’s never been a better time to invest in your healthy and beauty! 

TikTok viral products? Yes, please! Not only is Guardian’s portfolio lined up with the hottest new beauty launches, it also carries some of your favourite viral products that are all-new to Singapore. 

Among the standout new arrivals, is Skintific from China that made waves with its TikTok-famous Perfect Matte Cushion. The cushion sold 100,000 units in 24 hours in Indonesia! 

Other exciting launches included KAHI, BIODERMA, and A’kin, offering a wide range of skincare and hair care solutions. We also got to try skincare brand Luvum, by Korean influencer Yoomi Kim, available exclusively at Guardian. 

Want to know which products and brands scored high on our list? Here’s a roundup of the new and upcoming launches at Guardian you have to try! The best part? They will be conveniently available at a Guardian store near you and at a price point you will love! 

Exciting Skincare Launches at Guardian in 2024

Biodance – Viral Korean Skincare

You probably have been eagerly awaiting the launch of Biodance in Singapore! Korean skincare brand Biodance has taken TikTok by storm with its innovative fusion of nature-inspired ingredients and advanced skincare technology. Known for its use of plant extracts and essential oils, Biodance offers gentle yet effective solutions that cater to a variety of skin concerns. 

Look forward to shopping for products such as the Hydrating Essence, Revitalizing Serum, Bio Collagen Real Deep Mask and the Biodance Hydro Cera-Nol Real Deep Mask where Biodance formulas deliver both efficacy and luxury, reinforcing its status as a skincare sensation. 

The brand's commitment to sustainability is evident in its eco-friendly practices and packaging, ensuring that your skincare routine is not only effective but also environmentally conscious.

MEDIHEAL – Toner Pads and Modeling Masks

Who doesn’t recognise MEDIHEAL’s iconic toner pad packaging? Pioneered by skincare expert Mr. Oh Sub Kwon, MEDIHEAL is renowned for its innovative solutions like the Daily Toner Pad and Modeling Mask Pack. With over 25 years of expertise, Mr. Kwon has guided MEDIHEAL to become a global sensation in just 14 years. The brand’s dedication to affordable and cutting-edge skincare products, backed by highly researched ingredients, has earned it a trusted spot among skincare enthusiasts worldwide. Products to look forward to this year include the Mediheal Daily Toner Pads and Mediheal Modeling Mask.

Dododots – Acne Patches but Cuter!

Gone are the days of hiding when you got an acne breakout! Dododots brings a playful twist to skincare with its colorful and creative acne patches. Made from clinical-grade, FDA-approved hydrocolloid material, these patches not only help heal acne but also add a fun element to your skincare routine. Their exclusive Quby Collection, featuring designs like "I'm Just Quby" and "Work Quby," is available only at Guardian, blending practicality with personality. We love!

KAHI – New Lineup of Suncare

Kahi Cosmetics is making waves in the K-beauty scene with the Kahi Wrinkle Bounce Multi Balm, famously known as the "Kim Go Eun Balm" due to its appearance in popular Korean dramas. The brand is all about providing high-quality, convenient skincare solutions that fit seamlessly into busy lifestyles, making nourishment and hydration easy and accessible. The packaging? On point, and easy to use! 

BIODERMA – New Micellar Cleansing Oil

French dermatologist and biologist Jean-Noël Thorel founded BIODERMA with a focus on helping skin adapt and repair itself. Today, the brand stands as pioneer in skincare offering the best of quality formulations including its iconic Micellar Water. 

The latest offering by BIODERMA, the Sensibio Micellar Cleansing Oil will change the way you remove makeup. This high-tolerance formula preserves the skin’s natural pH leaving it to feel soft and comfortable after use and without blurry vision! The cleansing oil is perfect for removing makeup from the eyes, skin and lips, making it a go-to for effective and gentle skincare.

belif – New Formulation of Iconic Formula

Blending traditional herbal practices with advanced Korean skin science, belif is known for its hydrating and refreshing products. Its flagship product, The True Cream Aqua Bomb, exemplifies this fusion by delivering intense hydration with a lightweight, oil-free gel formula that cools and refreshes the skin. The reformulation and relaunch of its True Cream Aqua Bomb, provides an impressive boost in hydration with its ultra-lightweight gel cream formula. Ideal for those seeking a burst of moisture without the heaviness.

CNP Laboratory – Pharm-Grade Skincare

CNP Laboratory started as a skincare line specifically designed for patients of CNP Skin Clinic to use in their at-home aftercare. Known for its pharmaceutical-grade quality, CNP Laboratory offers a diverse range of products that are particularly effective for addressing severe skin issues like acne, dryness, and damage. Today, the brand has become one of South Korea's leading cosmeceutical names, earning widespread acclaim and numerous international beauty awards for the proven effectiveness of its formulations.

CNP Laboratory, introduces its new Active Boost Ampule, or PDRN Ampule. Just like its namesake clinical treatment, this innovative product aims to enhance skin elasticity and reduce fine lines, promising a youthful glow in just four weeks. 

SKIN1004 – Centella Asiatica and Other Hydrating Ingredients

Say hello to SKIN1004, the buzzworthy Korean skincare brand that's winning hearts and awards with its gentle touch and powerful ingredients! Known for its magical Centella Asiatica, SKIN1004 creates skin-loving formulas that soothe and calm even the most sensitive skin. 

With a playful mix of high-quality, natural ingredients and a commitment to clean, eco-friendly practices, the brand is a top pick for anyone seeking effective, feel-good skincare. Its latest launch the SKIN1004’s Probio-Cica Bakuchiol Eye Cream features a unique blend of Probio-Cica—a potent combination of probiotics and Centella Asiatica—to deeply nourish and fortify the delicate skin around your eyes. It is also infused with Bakuchiol, a plant-based alternative to retinol that helps to reduce the appearance of fine lines and wrinkles without the irritation. The result is a lightweight, hydrating formula that brightens and smooths the eye area, making it a must-have for anyone looking to refresh and rejuvenate their under-eye complexion. 

Torriden – Cutting-Edge Skincare Formulas

Torriden is a Korean skincare brand that’s been turning heads and snagging awards with its innovative approach to skincare. Known for its top-tier ingredients, cutting-edge formulations, and emphasis on sustainable packaging, it has earned plenty of beauty awards and remains a top seller and is a top seller at Olive Young, Korea's leading drugstore.

The brand’s latest baby, the Torriden’s (Dive In/Balanceful) Modeling Pack offers an immersive skincare experience with visible results. Boasting a rich blend of nourishing ingredients, the (Dive In) variant focuses on intense hydration, making it perfect for reviving dry or stressed skin. For those with redness, the (Balanceful) version is all about balancing and calming the skin, ideal for those dealing with excess oil or irritation.

Makeup Finds at Guardian

Glint – Stunning Showcase of Highlighters

Glint's collection dazzles with its range of highlighters, including the popular Glint Baked Highlighter. Known for its fine pearl particles, this highlighter offers a luxurious, natural glow. Available in five versatile shades, it can be used as a highlighter, blush, or eyeshadow, catering to various looks and preferences.

Colorgram – Exclusive Fun Makeup

Colorgram caters to the Gen Z crowd with its vibrant and playful cosmetic range. This Korean brand offers everything from lipsticks to eyeshadows, delivering the latest K-beauty trends in fun, bold colors. Empowering young women to express themselves, Colorgram’s dynamic offerings are perfect for those who love to experiment with their looks.

Cezanne – Affordable Japanese Makeup 

Japanese cosmetics brand Cezanne, established in 1964, is celebrated for its high-quality yet affordable makeup products. Among its popular offerings are the Cezanne Skin Conditioning Powder, known for its lightweight, translucent finish that helps to set makeup and control oil, and the Cezanne Stay-On Balm Rouge, which provides vibrant, long-lasting color while keeping lips moisturized. Known for its reliability and innovation, Cezanne offers trendy items like the Pearl Glow Highlight and Super Sharp Eyeliner, and the newest Sufurea lipstick, making it a staple for those who appreciate both quality and value.

Dasique – Mood Shadow Palette and Dewy Tints

Dasique, a trendsetting Korean cosmetics brand, is known for its stylish and high-performance products. With items like the Mood Shadow Palettes and Juicy Dewy Tints, Dasique helps enhance natural beauty with color analysis theory and innovative formulas, allowing individuals to find their perfect match.

Bodycare and Haircare Newness at Guardian

Vytle by Suu Balm – By the Team Behind Suu Balm

Building on the success of Suu Balm, Vytle introduces advanced skincare solutions suitable for all skin types. Featuring ceramide-rich moisturisers and gentle cleansers, Vytle’s products reflect the brand’s commitment to quality and effectiveness, endorsed by Singapore’s National Skin Centre expert Dr. Tey Hong Liang. We love how the brand is made from 98% natural origin ingredients and is safe for both babies and adults making it the perfect family skincare brand.

PHYTO – Scientifically Backed Haircare

French brand PHYTO, known for its pioneering use of plant extracts, continues to lead in hair care innovation. With a focus on the most potent plant ingredients, PHYTO’s Softness Detangling Milk enhances hair beauty while ensuring a scientifically-backed approach to hair care. This luxurious leave-in treatment is specially formulated to tackle knots and tangles while delivering unparalleled softness and shine. Infused with soothing extracts such as Calendula and Aloe Vera, this detangling milk helps to nourish and condition the hair, reducing frizz and enhancing smoothness. The natural ingredients work together to provide hydration and strengthen the hair, making it easier to manage and style. A keeper for any long-haired individual!

Talika – New and Exclusive Brand at Guardian

Talika, a pioneer in specialised beauty treatments, introduces two exclusive products at Guardian: the Hair Force Serum & LED Booster Kit and the Lipocils Expert Eyelash Serum. Combining plant complexes with LED therapy and botanical extracts, these products offer innovative solutions for hair and lash care.

Ryo – Exclusive New Rootgen line

Ryo, a leader in hair loss care from Korea, utilises advanced scalp research technology and Asian ingredients to address hair loss concerns. The new 'Rootgen' line offers premium, personalised care for both men and women, aiming to achieve full, healthy hair through comprehensive scalp and hair root care. From invigorating shampoos and conditioners to intensive treatment essences, each product is formulated to cleanse, fortify, and rejuvenate your hair. The Rootgen Shampoo cleanses gently yet effectively, while the Rootgen Conditioner provides deep hydration and nourishment. For targeted treatment, the Rootgen Treatment Essence delivers concentrated nutrients directly to the scalp, enhancing its health and promoting robust hair growth.

A'kin – 100% Vegan Formulas

Australian brand A'kin has been creating high-quality, natural beauty products for over 35 years. With a commitment to vegan and cruelty-free formulas, A'kin’s Daily Shine Range, including shampoo, conditioner, and hair mask, promotes healthy hair with pure, effective ingredients. This new range offers a transformative approach to hair care, designed to bring out your hair’s natural brilliance and health. The collection is designed to nourish, revitalise, and enhance shine, making it an essential addition to your daily grooming routine.

Rose Baie – New and Exclusive

Rose Baie, the newest premium French haircare brand, arrives in Singapore with products designed to enhance hair’s natural beauty. Featuring ingredients like natural keratin and plant-based extracts, Rose Baie’s sulfate-free and paraben-free formulas cater to all hair types, combining efficacy with sustainability. Launch date TBC!

Each of these exciting new and exclusive brands brings something unique to Guardian Singapore, offering a diverse range of high-quality products for every skincare and beauty need. Make sure to visit your nearest Guardian store to discover these innovations and enjoy exceptional value.

As the festivities continue, Guardian is giving customers even more reasons to indulge in their beauty desires. Extending its collaboration with American Tourister, Guardian is offering shoppers a special in-store gift-with-purchase promotion. 

Customers with a minimum of $120 spend on Skin Care, Cosmetics, and Hair Care products in a single receipt will receive an exclusive American Tourister crossbody bag along with travel-sized beauty samples. Redemption is only valid at selected stores, while stocks last. In addition, customers will stand a chance to win a pair of tickets to South Korea, with 10 pairs of tickets to be won! Visit Guardian for more information. 

Want more? From now to 2 October, customers can also enjoy a 3-for-2 Mix and Match offer. Additionally, when they shop online at https://bit.ly/guardian-beauty-around-the-world, they can receive an extra $8 off on selected items with a minimum spend of $80 by using the promo code [BATW8].