Korea's Hottest Travel Trends for 2025

Ah- Korea! South Korea has long been a favourite destination, drawing visitors with its rich history, dynamic cities, and deep-rooted cultural traditions. From the neon-lit streets of Seoul to the serene temples of Gyeongju, the country offers an irresistible mix of old and new. Beyond its famous landmarks, Korea is constantly evolving, offering fresh experiences that cater to modern travellers looking for something different. 

Ready to take that flight to Korea? Get all the inspiration from the hottest travel trends that are reshaping Korean tourism. Korea Tourism Organization(KTO) has curated a selection of itineraries tailored for the adventurous and trend-savvy Generation MZ (Millennials and Gen Z). These travel concepts focus on immersive, authentic, and innovative experiences, moving beyond the usual tourist hotspots to showcase the diverse and ever-changing cultural landscape of Korea. 

From experiencing life as a local, diving into the world of K-POP, or indulging in Korea’s cutting-edge beauty scene, 2025 promises a fresh and exciting way to discover the country.

A Slower Way, More Experiential Way to Explore Korea

Travellers are shifting away from packed itineraries and instead opting for “daily-cation” experiences. Short and immersive activities, these daycations allow them to experience Korea like a local. This trend sees visitors heading to neighbourhood hotspots, local markets, and hidden cafés, soaking up the atmosphere of everyday Korean life. Imagine spending a day hopping between indie bookstores and street food stalls in Ikseon-dong or exploring a traditional jjimjilbang like Supsok Hanbang Land! Tourists are truly embracing a slower, more authentic way to discover the country and here are the hottest trends to look out for. 

K-POP Hotspots - Immerse in Trendy Locations

Korea’s K-POP influence continues to shape travel trends, with dedicated spaces for fans seeking to connect with their favourite idols. Places like Hongdae Beatroad and HiKR Ground offer interactive experiences, exclusive merchandise, and a chance to engage with the global phenomenon up close. Visitors can explore themed exhibitions, pose for photobooth moments inspired by their favourite groups, and immerse themselves in Korea’s ever-expanding music scene.

• Hongdae Beatroad

  A hub for K-POP fans, this iconic album store in the trendy Hongdae district is the perfect place to buy the latest idol merchandise, albums, and limited-edition goods. Fans can participate in "Lucky Draw" events for exclusive photocards and enjoy the unboxing zone to share their experiences with fellow enthusiasts.

• HiKR Ground

  This multi-floor tourism centre in Seoul provides immersive K-POP-themed experiences, including professional stage setups where visitors can recreate music video moments or take photos with idol-themed props. English-speaking guides make this attraction accessible to international visitors.

• 1MILLION Dance Studio

  Known globally for its viral choreography videos, 1MILLION Dance Studio offers drop-in classes for fans to learn dance routines from top choreographers. Classes are designed for all skill levels, making it a must-visit for those passionate about K-POP’s performance art.

Living the Korean University Student Life

For those curious about the daily lives of Korean students, new experiences allow visitors to step into their shoes. The hidden streets of Seosulla-gil, lined with a mix of traditional Hanok houses and modern cafés, provide insight into student hangouts, while T1 Basecamp, an esports-themed PC café, showcases the tech-driven gaming culture. These experiences offer a glimpse into Korea’s vibrant youth culture, blending tradition with the contemporary interests of today’s students.

• Seosulla-gil

  Nestled near Jongmyo Shrine, this picturesque walking trail blends traditional Hanok houses with modern cafés and eateries. Popular among local university students, it provides a serene escape while still being close to Seoul’s bustling tourist areas.

• T1 Basecamp

  An esports-themed PC café operated by the globally renowned T1 esports team, this venue combines high-performance gaming with exclusive merchandise. Visitors can enjoy the competitive gaming atmosphere while dining on classic PC café snacks.

• Supsok Hanbang Land

  This urban jjimjilbang (Korean sauna) offers a modern twist on a classic cultural experience. Guests can enjoy sauna sessions, make traditional "sheep head" towels, and indulge in pork belly barbecue, making it a hit among university students and young travellers.

K-Styling and Beauty Tours

K-Beauty brands on your mind? Beauty and fashion remain a huge draw for visitors to Korea, and K-Styling tours are the latest way to experience the industry firsthand. At JUNGSAEMMOOL Art & Academy, travellers can learn makeup techniques from top professionals, while places like Monque Colorlab offer personalised colour analysis to help visitors discover their perfect fashion palette. 

For fans in Singapore, the flagship store is located at 27 Scotts Road.

Other brands and experiences to explore: 

• Melting P Perfume

  A bespoke fragrance studio where visitors can create their own signature scents. The studio’s workshops guide participants through the process of blending custom fragrances inspired by their personalities.

• Monque Colorlab

  Specialising in personal colour analysis, this lab helps visitors discover their best colour palettes for fashion and beauty. The service includes consultations and styling tips based on individual skin tones and features.

Discovering Korea’s Architectural Heritage

Korea’s traditional Hanok culture is getting a modern revival, with travellers seeking out architectural gems that bridge past and present. At Ojuk Hanok Village, visitors can take part in tea ceremonies and yoga sessions within traditional wooden homes, while Silla Millennium Bookstore presents a contemporary take on historic Korean design. These experiences highlight the country’s seamless blend of heritage and modernity, appealing to those looking for a deeper cultural connection.

• Ojuk Hanok Village

  This beautifully preserved Hanok village offers a glimpse into Korea’s architectural past. Visitors can participate in tea ceremonies, yoga sessions, and hands-on cultural activities that connect them with the nation’s history.

• Silla Millennium Bookstore

  Part of the Gyeongju Museum, this unique bookstore is a modern reinterpretation of traditional wooden architecture and blends culture and commerce. Its serene design creates a tranquil environment for book lovers and architecture enthusiasts alike.

• Korea House Gohojae

  Located at Sohwa-dang in Korea House, Gohojae offers seasonal traditional Korean desserts in a serene setting, accompanied by court dance performances such as “Chunaengjeon”. Visitors can also explore other Hanoks within Korea House, including Nokumjeong, which gained fame as a photoshoot location for BTS’s Billboard magazine cover. The menu’s modernised offerings, like "tteok-macarons," add a contemporary twist to the traditional experience, making it a standout destination.

Romantic Getaways

Celebrating an anniversary? Korea’s romantic side is also taking centre stage, with unique date spots catering to couples looking for memorable experiences. The Sumsei Terrarium offers an artistic and nature-inspired escape, while the Musical Pub Curtain Call combines intimate dining with live performances. Meanwhile, GROUNDSEESAW presents a rotating selection of exhibitions designed to spark inspiration and conversation, making it a perfect stop for art-loving couples.

• Sumsei Terrarium

  This nature-inspired exhibition combines art and mindfulness to provide a serene and romantic environment. Interactive installations allow couples to explore their connection with each other and the natural world.

• Musical Pub Curtain Call

• A cosy venue where live musical performances accompany intimate dining experiences. With its charming ambience and eclectic programming, it’s a perfect date night spot.

• GROUNDSEESAW

  A hub for creative expression and cultural innovation, GROUNDSEESAW curates exhibitions featuring diverse artistic IPs from around the world. With three current locations in Seoul—Seochon, Myeongdong, and Central—it has become a beloved space for immersive experiences. Couples can explore inspiring exhibits that spark conversation and connection.

  GROUNDSEESAW launched its Singapore location last October and it brings Korea’s artistic vibrancy to Singapore.

Culinary Adventures

Let’s talk food! Korean cuisine is evolving beyond traditional fare, with innovative takes on classic dishes drawing food lovers from around the world. Visitors can sample reimagined Yakgwa desserts at Golden Piece or enjoy handmade noodle soup at Andong House. Local food tours highlight both time-honoured flavours and contemporary twists, offering a gastronomic journey through Korea’s ever-changing culinary landscape.

• Golden Piece

  A modern dessert shop that reinvents traditional Yakgwa, combining the classic treat with contemporary presentation and innovative flavours. It offers premium Yakgwa varieties, such as mugwort and white sesame, adorned with healthy nuts. The elegant packaging makes it a perfect gift to share with loved ones.

• Andong House Handmade Kalguksu

  Featured on Netflix, this restaurant is renowned for its handmade noodle soup, offering a hearty and authentic Korean dining experience.

• Oneitto Maison Tanbang

  Known for its signature "Fruits Sando" and "Kumdori Sando," this bakery and café gained fame during the 2024 Daejeon Bread Festival, which attracted 140,000 visitors. The charming creations make it a favourite among food enthusiasts. As Daejeon is just a short trip from Seoul, it’s an ideal stop on a "K-dessert" tour.

  For the best Korean Bakeries in Singapore, visit our feature here. 

The Future of Travel in Korea

Korea is redefining travel by shifting focus from sightseeing to immersive experiences that let visitors live, eat, and explore like a local. With cultural, technological, and artistic attractions shaping the 2025 travel scene, there’s never been a better time to discover the country in a fresh, new way. Dive into beauty trends, step into a student’s shoes, or indulge in the latest foodie hotspots–Korea’s evolving tourism scene ensures an unforgettable journey.

Korea Tourism Organization (KTO) is dedicated to promoting South Korea as a premier travel destination, offering rich cultural experiences, stunning landscapes, and vibrant cityscapes. KTO provides comprehensive resources and support for travellers, ensuring unforgettable journeys through Korea’s diverse attractions.